Independent
Lead Designer

Creative

Sparring partner to Creative Directors in shaping concepts, backstories, manifestos and rationales. Consulting stakeholders on how a concept visualises and how it impacts businesses.

Art Direction

Delivering high quality crisp images, that continuously spark the imagination of the user. Excite and surprise thru visual rhythm and color pattern combinations. Focus on creating an optimal, uniform, end to end journey whilst ensuring to keep stakeholders aligned.

UI Lead

Experience in setting up complete design systems; component based design language from the atom up. Creation of global enterprise level Sketch libraries that mimic front-end behavior, yet limit the possibilities to meet the boundaries of a visual design language and brand guidelines.

UX Lead

Collaboration with researchers on digital user experience, identifying consumer insights and translate findings to digital creative briefs and or proposals.

Collaboration in the execution of remote, moderated, un-moderated (formal & informal) usability testing and user research.

Leveraging existing consumer insights and request necessary analysis to understand the value drivers for the consumer.

Creating experience design concepts that address consumer value propositions and are backed up by data from various testing and analytics sources.

Delivering (strategic) concepts in the form of information architecture, user journeys, concept maps, flows, sketches, wireframes and prototypes based on the project needs.